Google has decided to drop their Instant Search feature. They introduced it 7 years back in 2010. Google instant loaded results as users typed in the search box. Now with changes in how users use mobile — and over 50% of all Google searches being on mobile — Google decided to do away with this feature.
It must be a tough time for Marissa Mayer, since almost everything she was involved in, has come to an end. Here’s the statement from a Google spokesperson:
“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”
So now if you type in Google, you will only see suggestions, and upon clicking that suggestion or hitting Enter, you will get results. It can be interpreted as yet another move from Google towards intent search since Google Instant loaded results based on the literal meaning of the keywords rather than the intent of the users.