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Google Announces New Shopping Video Formats in AdWords

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Recently, Google revealed the wide-ranging accessibility of several new video layouts in AdWords [Shopping ads on YouTube and TrueView for Shopping].

Google explained that in the TrueView for Shopping item, advertisers can show intuitive video promotions that contain significant shopping cards, these can go about as extensions to a deal. The cards show along the right edge of the promotion and contain particular item and estimating points of interest. Furthermore, advertisers can focus on the recordings at individuals who have gone to their site or viewed their different recordings.

Shopping promotions on YouTube which is another latest video configuration permits advertisers to overlay shopping cards on top of item recordings on YouTube, which is also a video-sharing website possessed by Google. With this, viewers who are examining items on YouTube can click a little catch at the highest point of the perspective window in order to view the shopping cards containing item and evaluating subtle elements while effortlessly navigating to a buy page.

As the giant tech company puts it, the new video developments were outcomes of its coordination of TrueView video advertisements into its center AdWords. It is prospective to see more incorporation of video and interconnected element into AdWords.

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November 25, 2015

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