LinkedIn’s got a new extensive update to its often-maligned feature-news feed. It now allows users to expand their reach and influence on the platform. You can see a box appearing on the right-hand side of your page that says “What People Are Talking About” and some trending and breaking news stories.
The stories that appear here are, top professional news and conversations of the day. These stories are selected by LinkedIn’s news editors, leveraging data on and off LinkedIn. With the help of this new feature, you can increase your online presence.
Here is how you can use it for your benefit
Use it to Generate Sales Leads – If you see that the news feed has a topic or news that interests your business or your expertise, you can join the discussion. Click on the story and then share your views and perceptions on it as your status update. Even you can add a link to a video, or a blog post, or any other material in connection with the topic.
LinkedIn gives your status an appropriate hashtag and adds it to the other similar posts, which are being shared or created. It is a great way to share your expertise and views on a trending topic with people, to grab their attention and increase your presence.
Use it for 1-on-1 Personalized Marketing on LinkedIn – With this new update you can directly interact with your target audience and showcase your thoughts and influence them with the value and services you offer. You can even share your own content, a related article or podcast, and by focusing on your specific niche, you can offer some value to the platform.
Get New Business – This feature gives you the opportunity to build connectivity with professionals in your industry. As people will start noticing you, they will look for your profile to find more about you. Make sure your profile is appealing enough.