Demandbase, a leading targeting and personalization platform recently launched its newest B2B Data Cloud. The very first in the marketing industry, it is a marketing and sales funnel that will serve relevant ads and web content to sales prospects during the entire sales course.
The open data platform is a combination of patented account-based identification technology that utilizes IP addresses with company information. It pushes more operative personalization, advertising and sales programs that leverage the ability of clients to countless ad exchanged, CRM (customer relationship management) systems and selling technologies through APIs (application programming interfaces). With this, behavioural and demographic intelligences can be drawn to unfold what strategic web content and ads should be offered.
The company’s CEO Chris Golec said that, “The $35 billion market for B2B solutions has been massively underserved by cookie-based consumer technologies with data models that simply don’t extend across advertising, marketing technology and CRM solutions.”
Adding that, “The Demandbase B2B Data Cloud fills this void by providing a common and more open data model that connects hundreds of solutions, from advertising to CMS and marketing automation, all the way to CRM. Now, sales and marketing can get a holistic view of target accounts and measure results by sales activity, not just a click or impression.”
B2B Cloud Data is the solution to marketers who have been trapped to the outmoded consumer marketing platforms that usually rely on small bits of tracking html in browsers or called cookies which are actually equal to being useless in the dealings. Furthermore, this will help clients promote to business accounts that are usually engaged to compound influencers and decision-makers. On this note, this may perhaps come across the client’s marketing content on the personal site of the client or on programmatic ads through the web.
Demandbase expects full advantage of what its B2B Data Cloud can do upon its launching and as it is utilized.