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Singapore Internet Marketing Academy

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Shopify Mastery -Build A Profitable Ecommerce Store

CHAPTER 1: SETTING THE STAGE The E-commerce environment Understanding your customer The global and local competitive environment Signing up to [...]
20 STUDENTS ENROLLED

    CHAPTER 1: SETTING THE STAGE

    • The E-commerce environment
    • Understanding your customer
    • The global and local competitive environment
    • Signing up to Shopify and selecting your shop name
    • Adding logos and selecting themes
    • Customising your store look
    • Domains and URLs

    CHAPTER 2: MANAGING YOUR STORE

    1. Introduction to the admin area of your store
    2. Creating menu categories and links
    3. Creating and adding new products
    4. Managing images
    5. Creating descriptions and adding other information to products
    6. Editing and amending product details
    7. Dealing with product options and variants
    8. Creating discount codes and promotional codes
    9. Adding payment gateways and delivery rates

    CHAPTER 3: MANAGING CUSTOMER ORDERS

    • Introduction to the cart and checkout process
    • Customising emails and notifications
    • Receiving notifications of new orders
    • Processing and dispatching orders
    • Understanding records and customer information

    CHAPTER 4: ADVANCED FEATURES

    1. What is SEO (Search Engine Optimisation) and why it is important
    2. Adding SEO elements to your store
    3. Marketing and advertising your store
    4. Implementing social media elements to your store
    5. Merging with Facebook
    6. Adding apps to enhance your store
    7.  The future of e-commerce

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