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Singapore Internet Marketing Academy

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Search Engine Optimization (SEO) Course

Real estate marketing is often a continuous process. It needs intensive marketing since buying property is one of the major decisions taken by one. Marketing real estate involves highlighting the various aspects of a property to the right audience so that it appeals to them.

30 STUDENTS ENROLLED

    SEO Training for Real Estate / Property Agents

    How SEO Training will help you

    Real estate marketing is often a continuous process. It needs intensive marketing since buying property is one of the major decisions taken by one. Marketing real estate involves highlighting the various aspects of a property to the right audience so that it appeals to them. It is not a one time activity and therefore, needs long term planning.

    Real estate agents still depend heavily upon traditional marketing policies but as time has changed, it has become important for them to adopt newer channels, such as – web platform(digital marketing), for promoting their businesses. They, in fact, need the support of Internet marketing more strongly than others as large costs are involved with real estate development.

    Marketing is an important part of real estate business. Campaigning starts much before the project is complete so that one gets time in building a list of interested customers. Selection of media to run the campaign is important depending on the type of property you want to sell. If it is a modern or luxury property then online marketing is perhaps your best solution since it is where your desired customers will belong.

    Over the years number of people using Internet for information has increased and that included searching for real estate properties as well. There are now websites that allow users to search for desirable properties using specially designed search engines. People can search with specifications relevant for them to find right size houses and flats for buying or renting.

    However, still very few real estate developers have realized the importance of online promotion of their brands to get more customers. Real estate businesses actually need a balance between conventional ways of advertising along with promoting on web interface.

    Many real estate brokers and firms nowadays have websites but a very few actually know how to leverage its benefits. However, a website is a formidable business tool and can play a pivotal role in promoting one’s business.

    Online marketing can affect the overall health of your real estate business. SEO, an established science of marketing, can help in building positive brand image through careful marketing. Planned marketing on web can improve the number of visitors to your website and therefore improve chances for business. Agents now can leverage the benefits of SEO by undertaking training.

    SEO doesn’t need to be complicated. Rather, when it is planned in the right fashion takes very little time in delivering results. One could have a professional SEO agency to look after online promotional requirement. However, that too would involve cost and secondly, they may apply only standardized practices, which might or might not deliver results.

    Professional SEO training courses, specially designed for real estate brokers and agencies, help them with better insight on their industry requirements. It is true that no one else can know your business, its strengths and weaknesses, better than you can. With proper training on online marketing, one can apply its policies more aptly to a business than a professional agency.

    Here is what you get from our training:

    CHAPTER 1: INTRODUCTION

    The first section of the course provides participants with an overview of  the course and what to expect from the 2 day session. The fundamentals of  search marketing will be covered including:

    • Why every business needs SEO and how SEO can boost ROI
    • How SEO can benefit your business: 3 main areas
    • The fundamentals of how search engines function
    • What is PageRank and its place in today’s SEO
    • White-hat vs. black hat SEO
    • Google’s most significant and latest algorithm changes
    • How to rank #1 on Google
    • The 4-step SEO process

    CHAPTER 2: KEYWORD RESEARCH

    1. What is keyword research and why is it important
    2. How to identify buyer personas
    3. 4 types of keywords to target and prioritize
    4. How to conduct user intent based keyword research
    5. How to evaluate keyword competitiveness
    6. Recommended keyword research tools to expand your keyword list
    7. Advanced keyword research techniques

    CHAPTER 3: ON-SITE OPTIMISATION

    • What is on-page optimization and why is it important?
    • On-page SEO cheat sheet
    • Title tags: Best practices
    • Domain and URL: Best practices
    • Meta description: Best practices
    • Image optimization: Best practices
    • How to rank on YouTube and video optimization
    • Content creation: Best practices
    • Site architecture: Best practices
    • Design and UX: Best practices
    • Mobile optimization and common mistakes to avoid
    • Accessibility for search engine spiders

    CHAPTER 4: LINK BUILDING

    1. Why use links?
    2. Anatomy of a quality backlink
    3. 3 major off-page SEO ranking factors
    4. Social media signals
    5. What to do if you receive a search engine penalty from Google
    6. How to fix a search engine penalty
    7. 7 effective link building strategies
    8. How to do effective email outreach
    9. 5-step link building process (with template)
    10. Hands-on Link Building

    CHAPTER 5: Local & International SEO, Reporting, and Campaign Management Principles

    • Google Local search ranking factors
    • Ways to target your site multi-regionally
    • Using the rel=”alternate” href lang tag
    • Managing an SEO team
    • Google Webmaster Tools
    • SEO reporting & how to measure success
    • 4 things to consider before hiring an SEO agency
    • Questions to ask your SEO consultant
    • Mistakes to avoid when hiring an SEO

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