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Singapore Internet Marketing Academy

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Digital Marketing Strategies for Business Owners Course

Digital Marketing Strategies for Business Owners Course

10 STUDENTS ENROLLED
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    Chapter -1

    Introduction to Digital Marketing Strategies

    Chapter 2: Sales Funnel Model

    • Creating a Front-End Product
    • Creating an Upsell Offer
    • Creating a Down sell Offer
    • Creating a 2nd and 3rd Upsell
    • Create a Backend Offering
    • Example of a Sales Funnel
    • How To Write Buyer Follow-Up Emails

    Chapter 3: Closing the Sales Funnel

    1. Closing the Sales Funnel
    2. Relationship Follow up
    3. Sales Follow up

    Chapter 4: Power of Branding a Business

    • Branding
    • Mission Statement
    • Logo
    • Promotion
    • Delivering
    • Success

    Chapter 5: Email Marketing Strategies

    1. Getting Started Generating Traffic
    2. Email Marketing
    3. Challenges of Email Marketing
    4. Content Marketing
    5. Valuable Content
    6. Email Standards
    7. Email Spam Filter
    8. Keeping Email Clean
    9. Lead Generation

    Chapter 6: Build a Social Media Following

    • Introduction to Social Media
    • Best Practices
    • LinkedIn
    • Google+

    Chapter 7: Facebook Marketing Strategies

    1. Introduction to Facebook
    2. How Facebook Works
    3. Gaining Followers
    4. Best Practices
    5. Facebook Groups
    6. Influencer Marketing
    7. Facebook Marketing Optimization

    Chapter 8: Instagram Marketing Strategies

    • Introduction to Instagram
    • Best Practices
    • Gaining Followers
    • Influencer Marketing
    • Tools
    • Do’s and Don’ts

    Chapter 9: YouTube Marketing Strategies

    1. Introduction to YouTube
    2. Marketing Plan
    3. Best Practices
    4. Maximizing Income
    5. Do’s and Don’ts
    6. YouTube Channel Setup (step by step guide)
    7. YouTube Marketing Optimization

    Chapter 10: Twitter Marketing Strategies

    • Introduction to Twitter
    • How Twitter Works
    • Best Practices
    • Automation
    • Analytics
    • Influencer Marketing
    • Growth

    Chapter 11: Building a Blogging Authority

    1. Introduction
    2. Choose a Niche
    3. Content is King
    4. Adding Video & Image
    5. Monetizing the Blog
    6. Social Media
    7. Important Pages
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